A beginner course for people who lead growth
AI can research, write, and publish at a speed no team could match before. This course helps leadership make the decisions that create leverage: where to compete, what to believe, what to publish, and what to scale.Go under the hood of how Google and ChatGPT work. Learn the system, form your own strategy, and direct people and AI tools toward commercial outcomes.
The leadership advantage
AI tools make execution easy. Leadership judgement is what separates scale from slop.
What enrollment includes
The course gives you the evidence and framework to form your own strategy. Mole, your AI executive assistant, speeds up repeatable execution. Focused coaching helps you work through decisions where company and market context matter most.
Keep the delivered course, its written companion, practical exercises, worked examples, and future course updates.
Use Mole, the AI agent specialised in SEO/GEO work, to accelerate research, audits, planning, indexing, and repeatable execution.
Work with an assigned coach for one 30-minute session in each of your first two months.
How to use your coach
Course lessons are self-directed. Your coach focuses on the highest-leverage question in front of you, and your team owns the strategy and execution that follows.
Your Slack channel is for AI Agent product questions and feature requests. Course learning and strategy execution stay with your team.
Complete the relevant lessons and bring the work, data, or decision that is slowing you down.
Use the time to debug performance, explore the search landscape, or choose the next experiment together.
Leave with a clearer decision and execute the work with your team, tools, and course playbooks.
The work leadership should own
Understand how information is discovered, retrieved, trusted, and turned into a result. You can then judge the evidence, lock in the initial wins, then give your team or an AI agent a clear direction to scale.
Connect customer needs, product decisions, and commercial outcomes before choosing keywords, pages, or tools.
Learn how to inspect evidence, test a hypothesis, and decide what fits your company and market.
Turn your decisions into clear briefs, automate repeatable work, and keep the final review with leadership.
Experiments that shaped the course
documents the Zero to Ranked launches in public. The course turns those observations into lessons, prompts, and review steps you can reuse.
Synscribe runs an SEO/GEO research lab that continuously tests the variables behind discovery, recommendations & rankings. Those results focus the course on the few actions that consistently move outcomes.
Several launches dominated their target results while deliberately violating conventional SEO checklists & recommendations, so each lesson shows where the evidence supports standard practice, where it challenges it, and what deserves your attention first.
Day 1 · Zollback
A new duty drawback site produced six enterprise enquiries from Google search in its first two weeks.
Read the launchDay 2 · Medical scheduling
A hospital decision-maker and a 45-doctor practice enquired in week three, without outbound activity.
Read the launchDay 3 · Hardware compliance
A messy launch exposed the process failures that now shape the course guardrails and review steps.
Read the launchCourse curriculum
Eight delivered chapters combine strategy, search theory, practical execution, technical website work, AI-assisted workflows, indexing, and conversion-focused content.
Start with the role only leadership can own: connect customer needs to commercial outcomes, decide what fits the market, and direct people and AI around the strategy.
Learn how the course's AI companion researches, runs repeatable work, and reports back while you retain the final judgment.
See how a customer moves from a Google search to an AI answer or an agent action, and how search remains inside each path.
Find real demand in customer language, company knowledge, search behavior, competitor pages, and AI fan-out queries, then decide what deserves attention.
Focus on the small set of site and page signals that determine whether search engines and AI systems can reach, understand, and use your content.
Turn the technical framework into a review workflow that can inspect one page or fan out across page groups without losing business context.
Publish with a clear path into the indexes that traditional search and AI retrieval systems use, then inspect the result.
Choose the page type that fits the buyer's job, then build useful blog posts, landing pages, and scalable page families around real evidence.
Coming soon
Your lifetime course access includes three new learning tracks now in production. Each one moves from explanation to real decisions, workflows, and execution.
Strategy in motion
Watch us use Mole on an existing company, turn the evidence into a strategy, and execute the highest-leverage work live. Then go behind the scenes on our launches, from the first concept to a live site.
Deep dives
Go deeper where the standard playbook changes by channel, product, or technology. These modules will turn emerging opportunities into practical work you can evaluate and lead.
For agency owners
See how we turn the system into repeatable client work, from onboarding and account setup to delivery, reporting, and the next pitch.
Worked examples across markets
The course uses keywords, search results, page types, and live examples from companies across B2B, consumer, local service, and regulated markets. The framework stays consistent while the judgment adapts to the buyer and business.
Enrollment and pricing
Your enrollment includes lifetime access to the course and its updates, two months of Synscribe AI Agent, and two focused coaching sessions.
Current enrollment
Current$799
Available now
Join the launched course with lifetime access, two months of Synscribe AI Agent, and two focused coaching sessions.
January 2027
$1,799
New price starting Jan 2027
The new price applies from January 2027 as the course, worked examples, and case library continue to grow.
Course questions
It is for founders, agency owners, and growth leaders who want to understand the system, own the strategy, and direct people or AI through the execution. You can apply the material to your own company or use it to lead client work.
No. The strategy, research, and content methods apply across website platforms. Technical examples are explained so you can implement them yourself, with your team, or with a developer.
No. The Agentic Website Template gives you a strong starting point, but it is not a prerequisite. You can apply what you learn to any startup website, framework, or platform without migrating your current site.
No. The course shows the indexing and launch process behind pages we observed appearing in Google and ChatGPT in under 24 hours. Search results change, and discovery, indexing, rankings, citations, and leads are never guaranteed.
Yes. The eight core chapters are available now. Your enrollment includes the delivered video and written material, practical exercises, worked examples, and lifetime access to the live speed runs, specialist modules, and Agentic Agency content as they are released.
Enrollment is $799. The new price will be $1,799 starting in January 2027. Your enrollment includes lifetime course access, two months of Synscribe AI Agent, and two coaching sessions.
The Agentic Website Template is open source and available separately at no cost. The course teaches the strategy, judgment, prompts, and workflows that help you use the foundation effectively.
No. You will learn the fundamentals and how to do the work yourself, then learn prompts that can automate parts of the process. We recommend completing the process once without an AI assistant so you form your own judgment and set the quality bar for any AI tools you use later. The included Synscribe AI Agent can then simplify research, planning, site audits, and performance tracking.
The AI Agent is a separate private-beta product. Course members can choose to continue at $200/month. There is no automatic paid subscription. An active AI Agent subscription also includes one 30-minute coaching session each month.
A coach is assigned after enrollment. You receive 2 focused 30-minute sessions, one in each of your first two months. Use them to debug performance, explore the landscape, or choose high-leverage work. Course lessons are self-directed, and your team remains responsible for execution.
Plan for 4–8 hours each week to learn, research, and act on what you find. The course contains about 8 hours of lessons, but it is structured so you can apply the first lessons before completing every module. This is a course for building organic traffic yourself, not a done-for-you service.
Submit the form even if you are unsure about fit. Raymond will review your goals, company context, and the support you expect, then reach out when there is a fit. Accepted applicants receive a private payment link and have 24 hours to confirm enrollment.
Applications are open
Apply even if you are unsure about fit. Raymond will review your goals, company context, and the support you expect, then reach out when the course fits the work you want to lead.
Applying does not commit you to purchase. The form takes about five minutes.
Watch before you apply
Enter your email to watch a real course chapter, then decide whether the teaching style and level of detail fit what you need.
